Why is Snapchat’s redesign so controversial?


Earlier this month, Snap, the company that operates Snapchat, posted the best quarterly results in its short history as a public company, sending its stock price soaring by 25% in after-hours trading. As of this writing, Snap’s stock price sits at $20.42, up considerably from the $13-14 range it was trading at before its Q4 results were announced (although still below its debut price of $24).

One subject that was only superficially discussed in its earnings report, however, is the redesign that was introduced to Snapchat last year for a subset of users that has been slowly increasing over time. The redesign is set to be rolled out to the entire Snapchat user base by the end of this quarter, and many users are not happy about it: more than one million people have signed a Change.org petition to revert the redesign and halt its continued deployment to users.

Snap …

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